We, at The Real Stepford Wives Association are through the holiday season and onto the next holiday, specifically Valentine's Day. We set that aside to demonstrate how much we care for our husbands and families. We (really) hold zero expectations, in fact many of our husbands view the day as a grand waste of money! If you do consider that flower prices (not only roses) go up in the weeks before the holiday, it becomes easy to see how it's been manipulated. Several of our husbands refuse to participate in this. However, we do enjoy taking that day to actively show how much they mean to us. 
Later during our special cocktail hour, he knows that he can fully expect a Manhattan. They're festive, with a cherry and oh so yummy -- A manly drink women can share. Perfect! Serving on a pretty plate with some ribbons or maybe a peice of dark chocolate is a lovely touch. You can also, take a pitcher of regular martini and add a bit of red food coloring. Traditionally, champaign is served with the meal, whatever his favorite dish is. I routinely head outside (yes often in snow or freezing rain) to grill him a steak -- only the best will do. While he eats, we place the finishing touches on a red velvet cake. Just as a final demonstration of our everlasting love.
After dinner the evening remains about them, with us showering them with our devotion and attention.
Make it special, in everything you do!